Title: Convert Visitors to Customers with On Site Search Solutions
Date: Wednesday, May 13, 2015
Time: 10:00 AM Pacific Daylight Time
Duration: 1 hour
Join John Thuma, Director of Teradata Aster Strategy and Analytics, as he shows how to apply advanced search analytic techniques that help your customers locate the information, products or services while searching on your site. These techniques, which are used by Teradata customers significantly speed up purchase decisions while improving customer experiences. All this translates to increased revenue and sales.
Topics Discussed Include:
- Why on-site search matters and how to optimize it
- How to personalize search results based on customer behavior, promotions, purchase history and search context
- Strategies to improve customer experience and drive conversions with big data analytics
About the Speaker
Director of Teradata Aster Strategy and Analytics, Big Data Center of Innovation
A technology leader and evangelist, John Thuma is recognized in data warehousing, business intelligence, and advanced analytics for his next-level strategies. With nearly 30 years of practical experience, John has developed and implemented real world governance and international solution development programs across a variety of industries and disciplines.
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