Title: Drive Customer Engagement and Conversion with On-site Search Analytics
Date: Tuesday, July 21, 2015
Time: 10:00 AM Pacific Daylight Time
Duration: 1 hour
Learn how Williams Sonoma leveraged Teradata’s On-site Search Optimization solution on a subset of its brands and increased revenue by more than $1M in 3 months. This session will include a general overview of the Teradata solution and a specific case study with quantified results. Learn how focusing on On-site search can lift conversion rates, increase customer satisfaction, and boost brand loyalty over time.
About the Speakers:
Sameer Hassan, VP of Marketing and technology, William Sonoma
Sameer Hassan is currently a Vice President within Williams-Sonoma Inc.’s joint marketing and technology organization, leading Engineering, DevOps, Product, User Experience, Project Management and Analytics for the E-Commerce and Marketing channels. With his team, he has helped lead Williams-Sonoma’s digital revolution with innovations in the core experience, big data marketing technology, mobile and personalization.
Prior to joining WSI, Sameer spent four years at eBay Inc. within their Global Product Management organization and helped drive numerous technology innovations, including an industry leading eMarketing campaign management platform and a machine-learning powered ad server
David A. Gebala, Senior Manager, Teradata Aster Center of Excellence
David has been bringing analytic solutions to business problems for almost 20 years. He has developed tools and solutions to serve Engineers and Data Scientists, but knows that the biggest challenge is delivering tools that serve the broader base of business users.