Data Sheet: Customer Satisfaction Index (CSI): Build Robust Scores Across All Customer Touchpoints

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Satisfied customers generate more revenue. But with customer touchpoints rapidly proliferating, it’s increasingly difficult to paint a clear, accurate picture of customer satisfaction.


With Teradata Aster, you can incorporate data from all touchpoints in one place and create complex – or simple – rules to generate customer satisfaction index (CSI) scores that truly reflect the current state of your customers. This powerful tool can help you reduce churn, improve segmentation and prevent customers from heading down unpleasant paths.

 

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