Targeted recommendations backed by advanced analytics on shopping behaviors and trends can help your customers save time and find products they want. And you reap the benefits of additional revenue and increased loyalty.
Your customers love high quality product recommendations. As the number of channels through which you interact with customers increases, your customers expect you to better individualize recommendations. Research firm Gartner predicts that companies that excel in personalization will outsell their competitors by 20 percent by 2018.
So how can you capitalize on this? By providing customer- centric, analytically driven recommendations that consider a variety of data and take into account both your customer’s purchase history as well as product affinity across all customers or key segments.