Data Sheet: Teradata Customer Paths Analytic Solution: Dig Deeper Into Multi-Channel Paths & Predict Next Steps

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Your customers leave breadcrumbs across all channels during their interactions with you. Connect those breadcrumbs with the Teradata Customer Paths Analytic Solution so you can better market to your customers, improve your operations and predict customers’ next steps.

 

Teradata Aster Analytics has long been recognized as a leader in advanced path and pattern analysis. But until now, to fully take advantage of those capabilities, you had to understand complex querying and visualization techniques. With the introduction of the Guided Analytics Interface (GAI) for Path Analysis and Teradata Aster AppCenter, you can now visually build paths on the fly, identify individuals on those paths, predict their next steps and operationalize reporting on key paths and metrics.

 

Key Highlights

  • Visually and interactively explore journeys with the Guided Analytics Interface for Path Analysis.

  • Identify individual customers on those paths.

  • Predict customers’ next steps with multi-genre analytics.

  • Operationalize reporting on critical journeys with Teradata Aster AppCenter.

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