REGISTER TODAY!Discover how organizations are leveraging new types of analytic solutions to bridge the gap between data scientists and business stakeholders for improved customer lifecycle management.
Start Date: 6/2/2016
Start Time: 10:00 AM PDT
Duration: 60 minutes
To get from insights to action, it is key for data scientists and business stakeholders to work together. Customer Insights projects can make this issue even more pronounced as organizations need to leverage data from – and take action across – so many channels. In fact, Forrester has found that customer analytics leaders apply insights to about nine channels. (Brief: Close The Insights-To-Action Gap With A Clear Implementation Plan, December 2015, Forrester Research)
In this webcast, we’ll discuss how organizations are leveraging new types of analytic solutions to bridge the gap between data scientists and business stakeholders for improved customer lifecycle management. We’ll explore Forrester Research’s guidelines for ensuring that Customer Insights projects are successful by aligning the efforts and goals of data scientists and business stakeholders. And we’ll look at Forrester Research’s Customer Analytics Maturity Model to understand where organizations fall on the analytic maturity spectrum. Also, we’ll provide an overview of Teradata’s Customer Satisfaction Index Analytic Solution and how it enables internal organizations to work together to gain insights and take action.
Featured Speaker(s): Brandon Purcell - Guest Speaker, Ryan Garrett, Amy Krishnamohan