[Webinar] Bridging the Gap Between Data Scientists and Analysts with Analytic Solutions - June 2nd, 2016

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Discover how organizations are leveraging new types of analytic solutions to bridge the gap between data scientists and business stakeholders for improved customer lifecycle management.

Start Date:   6/2/2016

Start Time:  10:00 AM PDT

Duration:     60 minutes


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To get from insights to action, it is key for data scientists and business stakeholders to work together. Customer Insights projects can make this issue even more pronounced as organizations need to leverage data from – and take action across – so many channels. In fact, Forrester has found that customer analytics leaders apply insights to about nine channels. (Brief: Close The Insights-To-Action Gap With A Clear Implementation Plan, December 2015, Forrester Research)


In this webcast, we’ll discuss how organizations are leveraging new types of analytic solutions to bridge the gap between data scientists and business stakeholders for improved customer lifecycle management. We’ll explore Forrester Research’s guidelines for ensuring that Customer Insights projects are successful by aligning the efforts and goals of data scientists and business stakeholders. And we’ll look at Forrester Research’s Customer Analytics Maturity Model to understand where organizations fall on the analytic maturity spectrum. Also, we’ll provide an overview of Teradata’s Customer Satisfaction Index Analytic Solution and how it enables internal organizations to work together to gain insights and take action.


Featured Speaker(s): Brandon Purcell - Guest Speaker, Ryan Garrett, Amy Krishnamohan


Brandon Purcell - Guest Speaker

Senior Analyst Serving Customer Insights Professionals

Forrester Research


Brandon serves Customer Insights Professionals, focusing on customer analytics strategy, best practices, technologies, and services. His work helps marketers derive meaningful insights from customer data to attract and retain customers, increase customer loyalty and profitability, and inform product development and service delivery. His research agenda includes customer analytics strategy, innovation and best practices, skill development, and vendor evaluation.

Previous Work Experience
Prior to joining Forrester Research, Brandon led the data science team at a boutique consulting firm, helping marketers derive actionable insights from their customer and marketing data. As a data scientist, Brandon employed advanced customer analytics techniques such as predictive modeling and text analytics to address his clients' business challenges. His engagements included helping a large retail bank develop a voice-of-the-customer program, and creating a patented predictive location algorithm using geospatial data from mobile devices. His extensive analyses of the Consumer Financial Protection Bureau's Consumer Complaint Database have been featured in Bloomberg, Forbes, and The Financial Brand.


Brandon spent many years as a financial specialist on the floors of the American Stock Exchange and Chicago Board Options Exchange. He also spent two years as a Peace Corps volunteer teaching English in the Republic of Benin in West Africa.


Brandon holds an MBA from the Haas School of Business at U.C. Berkeley and a B.A. in English and creative writing from Dartmouth College.

Ryan Garrett

Sr. Business Development Manager



Ryan Garrett has nearly a decade of experience in big data analytics and has worked as a vendor, implementer and end user on dozens of analytics-driven customer acquisition and retention initiatives. As part of the Teradata Aster Solutions team, he helps companies from a variety of industries leverage advanced analytics through business-ready solutions to better understand and improve their relationships with customers. Ryan holds an MBA from Boston University.

Amy Krishnamohan

Senior Product Marketing Manager



Amy is Senior Product Marketing Manager at Teradata responsible for product marketing and Aster community. She has diverse experience across product marketing, marketing strategy and product management from leading enterprise software companies such as SAP, Accenture, Cisco and Intuit. Amy received her Masters in Software Management from Carnegie Mellon University