Data Sheet: Teradata Path Analysis Guided Analytics Interface - Visually, Interactively Explore Multi-Channel Paths

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Identify & Understand The Paths That Matter Most

Your customers leave breadcrumbs across all channels when they interact with you. Connect those breadcrumbs with the Teradata Path Analysis Guided Analytics Interface, and – in minutes! you will find opportunities to better market to your customers, improve operations and mitigate potential issues in your customers’ journeys.


Teradata is a recognized leader in advanced path and pattern analysis. Previously, to take full advantage of these capabilities, you had to understand complex database queries and visualization techniques. With the Guided Analytics Interface for Path Analysis, you can now visually build paths on the fly, identify individuals on those paths, and improve customer journeys across all channels.